Prabhaav Foundation, an NGO committed to social change in India, focuses on a variety of causes, one of the most pressing being road safety. The foundation’s goal is to raise awareness about the alarming number of road accidents in India and to promote safer driving practices. For this initiative, Prabhaav Foundation entered the Yes Bank Foundation’s “I Am the Change” competition, and we had the honor of handling the entire production from start to finish. The film emphasizes the urgency of road safety and captures the emotional impact of road accidents through real stories and poignant visuals. We worked closely with the foundation to curate the content, ensuring that the film conveyed a strong, relatable message that would resonate with viewers. The film’s narrative focused on personal testimonies from those affected by road accidents and underscored the importance of proactive measures to save lives. The final product is a visually compelling and emotionally powerful piece designed to not only raise awareness about road safety but also inspire viewers to take action. The film successfully conveyed the foundation’s mission and contributed to its entry in the competition, bringing much-needed attention to the issue of road safety in India.