For McCain India, the goal was to create a television commercial that seamlessly integrated the spirit of multiple festivals—Diwali, Durga Pooja, Garba, and more—while also showcasing their delicious range of frozen food products. With a limited budget and timeline, the challenge was to create something engaging without the luxury of a full-scale shoot. Instead of filming new footage, we creatively sourced high-quality stock videos from various platforms and blended them with visuals from McCain’s past commercials. This approach not only helped us meet the budget constraints but also allowed us to capture the vibrant energy and festive spirit of the season. The final commercial effectively wove together scenes of family celebrations, festive gatherings, and the joy of togetherness, while subtly incorporating McCain products in the mix. By stitching everything together in the edit, we ensured that the product placement felt natural and integral to the story. The result was a fresh, new film that didn’t feel like a patchwork of stock footage. Instead, it felt like a carefully crafted piece that brought out the warmth and celebration of the season, all while promoting McCain as a perfect addition to every festive spread. This project highlights how creativity can make the most out of limited resources, while still delivering a compelling, brand-aligned message to the audience.