Chef Urbano came to us with a clear mission: they wanted an eye-catching video to showcase their product range at Aahar—The International Food and Hospitality Fair. The goal? To grab the attention of on-the-move trade enthusiasts, buyers, and even casual passersby. No brochures, no sales pitch—just a dynamic, modern video that would stop people in their tracks and get them exploring their offerings. Here’s where it got interesting. Chef Urbano has a minimalist and modern brand identity, but trade events are anything but quiet. They wanted us to keep their sleek style intact while bringing in the energy needed to stand out in a buzzing exhibition space. It had to feel exciting, not overwhelming.
 We knew we had to think big, yet keep it clean. So, we designed a fast-paced animated video filled with vibrant transitions (like quirky liquid bubbles!) to create a seamless flow between product highlights. To avoid that dreaded “static brochure” look, we added subtle motion to every element, ensuring each frame felt dynamic and alive. The result? A visually engaging showcase that held attention while staying true to their aesthetic. Chef Urbano loved the final video—and so did their audience. The video not only captured attention but also became a centerpiece at their booth, drawing in a crowd and making their product range impossible to miss. They shared glowing feedback with us, noting how it helped them stand out at the event and connect with the right audience.